Friday, November 30, 2007

Wanted: Intelligence at CBS News

CBS news job posting on JournalismJobs.com:
" CBS is expanding its coverage of the environment. We seek a talented reporter/host for Internet video broadcast. We are looking for smart, creative, hard working up and comers, who can bring great energy, creativity and a dash of humor to our coverage. A deep interest in the environment and sustainability issues will serve you well.

You are wicked smart, funny, irreverent and hip, oozing enthusiasm and creative energy. This position requires strong people, reporting, story telling and writing skills. Managing tight deadlines should be second nature. Knowledge of the enviro beat is a big plus, but not a requirement.

Responsibilities include reporting and hosting two to three news packages per week plus daily writing for our blog. You should be comfortable using a video camera and the Internet. Be prepared to see America. Heavy domestic travel."




No knowledge of the enviroment required, and must have story telling abilities.
Pretty much sums up what the news agencys already have, but when you throw the part about being funny, hip, and irreverent, thats where the difficulties are encountered.

It's just darned hard to be cheerful when talking about the presumed destruction of the world by the hands of man.





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The extent of editorial intelligence at CBS News right now.

3 comments:

Anonymous said...

I think Al Gore should apply for this one. Let's see: wicked-rather-than-smart, funny (oh, I find Mr. Goreble very funny), irreverent (no doubt as to that), hip (possibly), oozing enthusiasm (he oozes something, looks more like fat to me), creative energy (he's so creative, that he'll pay you NOT to use energy, so that he CAN). Everything is a dead line, and he has impossible envronmental knowledge--he made it up, all by himself.

Jeana

SolaMeanie said...

If they're all worried about global warming, they need to see what the Apostle Peter had to say about it. "The elements will melt with fervent heat."

Now THAT'S global warming! :D

Also take comfort in this. With CNN's credibility blown to smithereens, CBS and the rest of the networks aren't that far behind. And I say that advisedly as a former radio news director who has a pretty good idea how to identify genuine journalism and not propaganda.

Palm boy said...

Jeana, Gore would at least have a bit of wooden tree charisma going for him. :D

Sola, that does put things in a different light. :D