Wednesday, February 18, 2009

Blackwater changes name to Xe

UPI - "The North Carolina security contractor Blackwater Worldwide has changed its name to Xe, a company memo says.

Company President Gary Jackson said in a memo that the company has been reorganizing for several months to "create unique brand identities for its products and services," The (Norfolk) Virginian-Pilot reported Sunday.

As part of its rebranding, the company is jettisoning the name Blackwater and its red-and-black bear-claw logo."

Makes sense. A company that has earned as much ill will in its home country should probably rebrand itself. Just didn't want this to pass without ya'll noticing.
A company called Xe will start showing up on the news soon enough, and now you can impress your posse with this knowledge.

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